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Lola Market adquiere Comprea para liderar las compras en alimentación online

4 octubre, 2017 - Entrepreneurs
Lola Market adquiere Comprea para liderar las compras en alimentación online

El marketplace de alimentación y productos frescos Lola Market refuerza su posicionamiento con la adquisición de Comprea, uno de sus principales competidores en este sector. De esta forma, la compañía resultante es más fuerte que nunca al aunar la fuerza tecnológica de Comprea con el modelo de negocio de Lola Market, basado en su oferta de productos frescos y mercados tradicionales, además de grandes superficies. Lola Market permite a los usuarios a través de la figura de un personal shopper, en supermercados y mercados tradicionales y tiendas especializadas.

El marketplace ha cerrado una nueva ronda de financiación, sumando un total de 4,5 millones hasta la fecha, para así llevar a cabo la adquisición de Comprea. Con esta operación, anunciada en el marco del South Summit -el evento de referencia para inversores, emprendedores y startups de Europa- refuerza su posicionamiento en el sector en España. Por otro lado, le permitirá ofrecer un servicio más completo a sus clientes, ya que contará con presencia en tres ciudades -Madrid, Barcelona y Valencia- y ya incluye en su oferta cuatro grandes superficies, Mercadona, Día, El Corte Inglés y Carrefour, además de tiendas especializadas y los principales mercados tradicionales. Además de reforzar su eficiencia logística, la compañía mejorará la oferta de Lola Fresh, “el mejor fresco de la ciudad” y la experiencia de los usuarios, quienes encontrarán un mayor número de establecimientos en los que poder realizar su compra semanal online.

Se prevé, asimismo, que tras la incorporación de Comprea a Lola Market, la cuota de mercado se duplique al sumar el volumen de ventas y clientes de ambas compañías. Lola Market será por tanto un agente clave para que los establecimientos adheridos puedan llegar a un mayor número de clientes en las ciudades en las que opera la compañía e incrementar sus ingresos.

“Esta operación tiene por objetivo principal crear sinergias en el mercado en el que competimos y fortalecer nuestro liderazgo en el sector e-grocery; a partir de ahora contaremos con Comprea para conseguirlo” afirma Luis Pérez del Val, CEO fundador de Lola Market, “esta es una excelente noticia para el sector ya que supone un gran impulso para que más usuarios conozcan el concepto de la compra de supermercado online (e-grocery).

Durante un periodo de tiempo, necesario para la adaptación y análisis de las sinergias de ambas compañías, permanecerán activas las dos plataformas. Finalmente, se mantendrá la marca Lola Market, aprovechando la tecnología de Comprea.

 

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